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Category Archives: Marketing

Are ‘shoppable’ posts twitter’s next step?

September 5, 2021by Suzanne Shaw

With a growing expectation that we should be able to ‘click purchase’ on every product image we see online, social platforms including Instagram, Facebook and Tik Tok are including shopping tools in their B2B offerings. Is twitter joining the party?

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Advertising, Marketing, Social Media

Designing a new website? Start with the specification.

Featuredby Suzanne Shaw

Embarking on a website project can be a daunting prospect. Investing the time upfront to prepare a web specification provides clarity for all stakeholders. My top tips to short-cutting the process.

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Marketing, Website Management

Internal Comms on a Budget

September 25, 2019by Suzanne Shaw

Although it’s a practical concern, an effective internal communications strategy is not about how much you spend, rather its focus should be to create and enable ongoing conversations with and between employees and finding the most efficient way of executing this within your organisation.

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Communications, Internal Communications, Marketing, Small Business
Rules of influencer marketing

Influencer Marketing – What are the rules?

January 23, 2019by Suzanne Shaw

The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?

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Advertising, Blogging, Brand, Influencer Marketing, Marketing, Social Media

Social Media usage still growing in Ireland

January 17, 2019by Suzanne Shaw 6 Comments

According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.

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Marketing, Social Media

Social Media Usage in Ireland – Q3 2018

August 20, 2018by Suzanne Shaw

Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.

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Communications, linkedin, Marketing, Social Media

Marketing Master Class for Legals – 15 May 2018

March 21, 2018by Suzanne Shaw

Aimed at legal practitioners, this session promises to be practical and informative, highlighting some smart approaches to drive client engagement and profitability.

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Education, Marketing

Top 50 Most Influential Irish Marketers

March 21, 2018by Suzanne Shaw

Proud to be included in a list of the top 50 most influential marketers working in Ireland – in some fine company.

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Marketing, News

Social Media Usage in Ireland – 2017

August 21, 2017by Suzanne Shaw

Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.

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Communications, linkedin, Marketing, Social Media

Case Study: Branding BLC

August 18, 2017by Suzanne Shaw

Ballymun Community Law Centre was established in 2002 to tackle unmet legal needs in the local community. We assisted the Centre to develop and implement a marketing and communications plan that supports the Centre’s objectives.

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Brand, Communications, Marketing

The best time to post to social media?

July 25, 2017by Suzanne Shaw

With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.

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Communications, Marketing, Social Media

Case Study: Mohill Family Support Centre

March 30, 2017by Suzanne Shaw

Just concluded a project for the Mohill Family Support Centre, Leitrim, to design a brand identity that reflects the ethos of the Centre and its role in the local community.

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Brand, Ireland, Marketing

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