Influencer Marketing – What are the rules?
The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?
Category Archives: Social Media
Social Media usage still growing in Ireland
According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.
Social Media Usage in Ireland – Q3 2018
Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.
Social Media Usage in Ireland – 2017
Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.
The best time to post to social media?
With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.
Latest figures on social media usage in Ireland – Q3 2016
The October 2016 Social Networking Tracker, compiled by IPSOS MRBI, reports a marked rise in social media account ownership in Ireland.
Instagram takes on Snapchat
Recently added functionality including Stories and Live Video is making Instagram a lively interactive tool and very attractive to its chief users – the 16-24 demographic.
Latest stats on social media usage in Ireland – Q2 2016
The July Social Networking Tracker, compiled by IPSOS MRBI, shows no change in ownership for Facebook, Instagram & Interest however both Twitter and Google figures have declined. We look at implications for your social media strategy.
Twitter Relaxes 140 Character Count
Today Twitter announced key changes to its platform relaxing its restrictive 140 character count. It’s expected that updates will be introduced over the ‘coming months’.
Getting to Grips with Social Media
The Sunday Business Post asked business owners and advisors for their advice on the resolutions worth prioritising in 2015. I share my views on tackling social media..
Are you making the most of Linkedin ?
Are you using Linkedin to its fullest potential? Do you passively accept invites and leave it at that? If that sounds like you, you are potentially ignoring the fastest growing professional network in the world. How can you can make that profile work harder for you? Here are my top ten tips.
Marketing: Getting Social
By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started
