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Category Archives: Social Media

Are ‘Shoppable’ posts twitter’s next step?

March 5, 2021by Suzanne Shaw Leave a comment

With a growing expectation that we should be able to ‘click purchase’ on every product image we see online, social platforms including Instagram, Facebook and Tik Tok are including shopping tools in their B2B offerings. Is twitter joining the party?

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Advertising, Marketing, Social Media
Twittercull paused

Twitter Cull Paused

December 4, 2019by Suzanne Shaw

November 27, Twitter paused plans for a twitter cull. Although it’s likely that this pause is temporary, it should serve as a reminder to remain active and engaged to maintain your Twitter presence.

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Social Media
Rules of influencer marketing

Influencer Marketing – What are the rules?

January 23, 2019by Suzanne Shaw

The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?

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Advertising, Blogging, Brand, Influencer Marketing, Marketing, Social Media

Social Media usage still growing in Ireland

January 17, 2019by Suzanne Shaw 6 Comments

According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.

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Marketing, Social Media

Social Media Usage in Ireland – Q3 2018

August 20, 2018by Suzanne Shaw

Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.

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Communications, linkedin, Marketing, Social Media

Social Media Usage in Ireland – 2017

August 21, 2017by Suzanne Shaw

Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.

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Communications, linkedin, Marketing, Social Media

The best time to post to social media?

July 25, 2017by Suzanne Shaw

With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.

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Communications, Marketing, Social Media

Latest figures on social media usage in Ireland – Q3 2016

December 6, 2016by Suzanne Shaw

The October 2016 Social Networking Tracker, compiled by IPSOS MRBI, reports a marked rise in social media account ownership in Ireland.

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Communications, Marketing, Social Media

Instagram takes on Snapchat

November 23, 2016by Suzanne Shaw 1 Comment

Recently added functionality including Stories and Live Video is making Instagram a lively interactive tool and very attractive to its chief users – the 16-24 demographic.

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Marketing, Social Media

Latest stats on social media usage in Ireland – Q2 2016

August 17, 2016by Suzanne Shaw 1 Comment

The July Social Networking Tracker, compiled by IPSOS MRBI, shows no change in ownership for Facebook, Instagram & Interest however both Twitter and Google figures have declined. We look at implications for your social media strategy.

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Ireland, Marketing, Social Media
Twitter Announces Changes May 24th 2016

Twitter Relaxes 140 Character Count

May 24, 2016by Suzanne Shaw

Today Twitter announced key changes to its platform relaxing its restrictive 140 character count. It’s expected that updates will be introduced over the ‘coming months’.

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Social Media
Running your business from home

Getting to Grips with Social Media

January 3, 2015by Suzanne Shaw

The Sunday Business Post asked business owners and advisors for their advice on the resolutions worth prioritising in 2015. I share my views on tackling social media..

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Social Media

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