Influencer Marketing – What are the rules?
The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?
Author Archives: Suzanne Shaw
Social Media usage still growing in Ireland
According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.
Designing a new website? Start with the specification.
Embarking on a website project can be a daunting prospect. Investing the time upfront to prepare a web specification provides clarity for all stakeholders. My top tips to short-cutting the process.
Social Media Usage in Ireland – Q3 2018
Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.
Marketing Master Class for Legals – 15 May 2018
Aimed at legal practitioners, this session promises to be practical and informative, highlighting some smart approaches to drive client engagement and profitability.
Top 50 Most Influential Irish Marketers
Proud to be included in a list of the top 50 most influential marketers working in Ireland – in some fine company.
Social Media Usage in Ireland – 2017
Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.
Case Study: Branding local community services
Ballymun Community Law Centre was established in 2002 to tackle unmet legal needs in the local community. We assisted the Centre to develop and implement a marketing and communications plan that supports the Centre’s objectives.
The best time to post to social media?
With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.
Case Study: Mohill Family Support Centre
Just concluded a project for the Mohill Family Support Centre, Leitrim, to design a brand identity that reflects the ethos of the Centre and its role in the local community.
Top 5 tips to drive your media campaign
By consistently producing timely, newsworthy, relevant content, you can quite quickly develop a reputation as a go-to source in your area of expertise. Here are my top 5 tips on how to drive a successful media campaign for your business.
Latest figures on social media usage in Ireland – Q3 2016
The October 2016 Social Networking Tracker, compiled by IPSOS MRBI, reports a marked rise in social media account ownership in Ireland.
