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Author Archives: Suzanne Shaw

Twitter Cull Paused

December 4, 2019by Suzanne Shaw

November 27, Twitter paused plans for a twitter cull. Although it’s likely that this pause is temporary, it should serve as a reminder to remain active and engaged to maintain your Twitter presence.

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Social Media

Internal Comms on a Budget

September 25, 2019by Suzanne Shaw

Although it’s a practical concern, an effective internal communications strategy is not about how much you spend, rather its focus should be to create and enable ongoing conversations with and between employees and finding the most efficient way of executing this within your organisation.

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Communications, Internal Communications, Marketing, Small Business
Top tips for the homepreneur

The Smart Guide to Working from Home

September 24, 2019by Suzanne Shaw

Making the decision to start your own business can be scary and challenging. However, if you are up to the challenge and confident that you can be your own boss; starting your own business from home can be a rewarding and viable option.

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Business, Entrepreneuship, Management, Small Business, Start-ups

PR With Impact: A Picture is Worth a Thousand Words

Featuredby Suzanne Shaw

When it comes to winning media coverage, the old adage “A picture is worth a thousand words” can be taken quite literally. A good image can lead to thousands of column inches, creating the buzz you need to differentiate your brand and make you stand out from the crowd.

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Communications, Media, PR, Small Business
Rules of influencer marketing

Influencer Marketing – What are the rules?

January 23, 2019by Suzanne Shaw

The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?

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Advertising, Blogging, Brand, Influencer Marketing, Marketing, Social Media

Social Media usage still growing in Ireland

January 17, 2019by Suzanne Shaw 6 Comments

According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.

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Marketing, Social Media

Designing a new website? Start with the specification.

Featuredby Suzanne Shaw

Embarking on a website project can be a daunting prospect. Investing the time upfront to prepare a web specification provides clarity for all stakeholders. My top tips to short-cutting the process.

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Marketing, Website Management

Social Media Usage in Ireland – Q3 2018

August 20, 2018by Suzanne Shaw

Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.

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Communications, linkedin, Marketing, Social Media

Marketing Master Class for Legals – 15 May 2018

March 21, 2018by Suzanne Shaw

Aimed at legal practitioners, this session promises to be practical and informative, highlighting some smart approaches to drive client engagement and profitability.

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Education, Marketing

Top 50 Most Influential Irish Marketers

March 21, 2018by Suzanne Shaw

Proud to be included in a list of the top 50 most influential marketers working in Ireland – in some fine company.

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Marketing, News

Social Media Usage in Ireland – 2017

August 21, 2017by Suzanne Shaw

Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.

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Communications, linkedin, Marketing, Social Media

Case Study: Branding local community services

August 18, 2017by Suzanne Shaw

Ballymun Community Law Centre was established in 2002 to tackle unmet legal needs in the local community. We assisted the Centre to develop and implement a marketing and communications plan that supports the Centre’s objectives.

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Brand, Communications, Marketing

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  • Twitter Cull Paused
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  • PR With Impact: A Picture is Worth a Thousand Words

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