There are lots of smart, free marketing tools available to make your working day easier. I have listed a few of my favourites . Some may be new to you and others you will already be working with. Share your favourites in the comments below!
Recent changes to the Google algorithm highlights the critical importance of having a mobile-friendly site. Is your site up to speed?
‘What line of business are you in? ‘ – a typical question you may expect to be asked in either a social or professional setting. Are you able to answer it simply, smartly and confidently? Find a few well-chosen, concise words that sum you up best and practice them until you are pitch perfect!
The Sunday Business Post asked business owners and advisors for their advice on the resolutions worth prioritising in 2015. I share my views on tackling social media..
It’s worthwhile to critically evaluate your Linkedin profile every few months. Making a few simple changes will optimise your Linkedin presence and ensure that you are putting your best foot forward when it comes to your professional brand.
The future of innovative, thoughtful and sustainable design looks bright. The Rediscovery Centre has come up with an inspirational initiative to drive behavioural change.
Small can be beautiful. Personalise your approach in way that big business can’t and you can win at SEO.
Are you using Linkedin to its fullest potential? Do you passively accept invites and leave it at that? If that sounds like you, you are potentially ignoring the fastest growing professional network in the world. How can you can make that profile work harder for you? Here are my top ten tips.
By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started
Suzanne Shaw Consulting 