Regardless of sector or scale of your business, you will always have at least one competitor who has been around longer, has tried harder than you have and allocated more budget and resources to building their online visibility. So how can you, a small business with limited experience and resources, compete with that level of online domination?
Almost every business in the country, big or small, has some kind of web presence, and everybody is competing for only a handful of elusive positions at the top of search-engine results pages. Since larger companies already have millions of inbound links, probably decades of content, and a base of repeat online visitors, it’s no wonder why they generally appear in the top ranking positions.
The good news is that search-engine optimisation (SEO) is no longer about sheer volume. It’s not about who’s been on the web the longest, who has the most inbound links, or even who has the biggest library of great content. It’s about which page or website is the most relevant for the searcher.
Jason DeMers, founder and CEO, AudienceBloom.
Small can be beautiful. Play to your strengths and minimise your weaknesses by focussing on your niche capability. Concentrate on your local audience and leverage your ability to react quickly to market dynamics. Personalise your approach in a way that big business can’t. This will give you the edge over big business. Find out more…