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Category Archives: Brand

Rules of influencer marketing

Influencer Marketing – What are the rules?

January 23, 2019by Suzanne Shaw

The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?

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Advertising, Blogging, Brand, Influencer Marketing, Marketing, Social Media

Case Study: Branding local community services

August 18, 2017by Suzanne Shaw

Ballymun Community Law Centre was established in 2002 to tackle unmet legal needs in the local community. We assisted the Centre to develop and implement a marketing and communications plan that supports the Centre’s objectives.

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Brand, Communications, Marketing

Case Study: Mohill Family Support Centre

March 30, 2017by Suzanne Shaw

Just concluded a project for the Mohill Family Support Centre, Leitrim, to design a brand identity that reflects the ethos of the Centre and its role in the local community.

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Brand, Ireland, Marketing

Marketing: Getting Social

Featuredby Suzanne Shaw 2 Comments

By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started

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Brand, Communications, Marketing, Social Media

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