Case Study: Mohill Family Support Centre Brand Development

Design of a new brand identity for Mohill Family Support Centre.

Based in the Canon Donohoe Hall, on Main Street, Mohill, Co Leitrim, Mohill Family Support Centre provides support services for the local community, facilitating activities, classes and groups. Serving the people of Mohill and the surrounding areas, the Centre also offers an outreach service to Ballinamore and Carrigallen.

The brand

The Centre aims not only to support, but to empower the community they work with, in a spirit of equality, inclusion and compassion. Staff respond to needs as they emerge and are flexible in their approach to meeting these needs. The Centre and its staff act with openness and transparency, while respecting the privacy of those who use the Centre’s services. These are the qualities we wished to represent in the looks and feel of the new logo.

Developing the identity

In consultation with staff, we arrived at a colour palette that we felt reflected the Centre’s ethos and worked well in terms of developing a strong, recognisable identity.

Purple conveys strength and empowerment.  Orange communicates warmth, fun, energy, openness, friendliness and activity.  White represents peace –  identifying the centre as a safe, inclusive place – a haven for people to come to for support.  Finally, grey provides a sense of balance. Used as a base colour, it has more energy than black and works well as a contrast to the rest of the palette.

 

Mohill colours

Colour palette developed as part of the brand kit

 Final design

The Centre was presented with a number of options for consideration. The images chosen evoked family, community, shelter, home, support, help, access, care, warmth and inclusiveness – all aspects that were important to the Centre, its staff and clients.  The final logo was chosen as it was found to be a clean, strong image reflecting the ethos of the Centre and its role in the local community. Whoever you are, whatever your circumstances, everyone wants a roof over their head, a sanctuary, a place to call home.

Mohill Family Support Centre Logo

Final Logo

The scope of the project included the delivery of Brand Guidelines to ensure the consistent representation of the brand across the Centre’s various communications activities and community initiatives.


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