With a growing expectation that we should be able to ‘click purchase’ on every product image we see online, social platforms including Instagram, Facebook and Tik Tok are including shopping tools in their B2B offerings. Is twitter joining the party?
Embarking on a website project can be a daunting prospect. Investing the time upfront to prepare a web specification provides clarity for all stakeholders. My top tips to short-cutting the process.
Given the introduction of Level 5 public health restrictions on 30 December 2020 – and the related impact on individuals and business – here is a reminder of the three key Government supports for COVID-19 impacted businesses – EWSS, CRSS and PUP.
Making the decision to start your own business can be scary and challenging. However, if you are up to the challenge and confident that you can be your own boss; starting your own business from home can be a rewarding and viable option.
November 27, Twitter paused plans for a twitter cull. Although it’s likely that this pause is temporary, it should serve as a reminder to remain active and engaged to maintain your Twitter presence.
Although it’s a practical concern, an effective internal communications strategy is not about how much you spend, rather its focus should be to create and enable ongoing conversations with and between employees and finding the most efficient way of executing this within your organisation.
When it comes to winning media coverage, the old adage “A picture is worth a thousand words” can be taken quite literally. A good image can lead to thousands of column inches, creating the buzz you need to differentiate your brand and make you stand out from the crowd.
The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?
According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.
Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.
Aimed at legal practitioners, this session promises to be practical and informative, highlighting some smart approaches to drive client engagement and profitability.
Proud to be included in a list of the top 50 most influential marketers working in Ireland – in some fine company.
Suzanne Shaw Consulting 