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Category Archives: Communications

Internal Comms on a Budget

September 25, 2019by Suzanne Shaw

Although it’s a practical concern, an effective internal communications strategy is not about how much you spend, rather its focus should be to create and enable ongoing conversations with and between employees and finding the most efficient way of executing this within your organisation.

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Communications, Internal Communications, Marketing, Small Business

PR With Impact: A Picture is Worth a Thousand Words

Featuredby Suzanne Shaw

When it comes to winning media coverage, the old adage “A picture is worth a thousand words” can be taken quite literally. A good image can lead to thousands of column inches, creating the buzz you need to differentiate your brand and make you stand out from the crowd.

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Communications, Media, PR, Small Business

Social Media Usage in Ireland – Q3 2018

August 20, 2018by Suzanne Shaw

Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.

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Communications, linkedin, Marketing, Social Media

Social Media Usage in Ireland – 2017

August 21, 2017by Suzanne Shaw

Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.

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Communications, linkedin, Marketing, Social Media

Case Study: Branding BLC

August 18, 2017by Suzanne Shaw

Ballymun Community Law Centre was established in 2002 to tackle unmet legal needs in the local community. We assisted the Centre to develop and implement a marketing and communications plan that supports the Centre’s objectives.

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Brand, Communications, Marketing

The best time to post to social media?

July 25, 2017by Suzanne Shaw

With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.

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Communications, Marketing, Social Media

Top tips to drive your media campaign

Featuredby Suzanne Shaw

By consistently producing timely, newsworthy, relevant content, you can quite quickly develop a reputation as a go-to source in your area of expertise. Here are my top 5 tips on how to drive a successful media campaign for your business.

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Communications, Media, PR

Latest figures on social media usage in Ireland – Q3 2016

December 6, 2016by Suzanne Shaw

The October 2016 Social Networking Tracker, compiled by IPSOS MRBI, reports a marked rise in social media account ownership in Ireland.

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Communications, Marketing, Social Media

Marketing: Getting Social

Featuredby Suzanne Shaw 2 Comments

By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started

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Brand, Communications, Marketing, Social Media

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