With a growing expectation that we should be able to ‘click purchase’ on every product image we see online, social platforms including Instagram, Facebook and Tik Tok are including shopping tools in their B2B offerings. Is twitter joining the party?
The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?
According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.
Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.
Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.
With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.
The October 2016 Social Networking Tracker, compiled by IPSOS MRBI, reports a marked rise in social media account ownership in Ireland.
Recently added functionality including Stories and Live Video is making Instagram a lively interactive tool and very attractive to its chief users – the 16-24 demographic.
The July Social Networking Tracker, compiled by IPSOS MRBI, shows no change in ownership for Facebook, Instagram & Interest however both Twitter and Google figures have declined. We look at implications for your social media strategy.
It’s worthwhile to critically evaluate your Linkedin profile every few months. Making a few simple changes will optimise your Linkedin presence and ensure that you are putting your best foot forward when it comes to your professional brand.
Are you using Linkedin to its fullest potential? Do you passively accept invites and leave it at that? If that sounds like you, you are potentially ignoring the fastest growing professional network in the world. How can you can make that profile work harder for you? Here are my top ten tips.
By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started