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Tag Archives: Social Media

Are ‘Shoppable’ posts twitter’s next step?

March 5, 2021by Suzanne Shaw Leave a comment

With a growing expectation that we should be able to ‘click purchase’ on every product image we see online, social platforms including Instagram, Facebook and Tik Tok are including shopping tools in their B2B offerings. Is twitter joining the party?

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Advertising, Marketing, Social Media
Rules of influencer marketing

Influencer Marketing – What are the rules?

January 23, 2019by Suzanne Shaw

The ASAI has issued guidance for paid for marketing communications. What does this mean for brands, bloggers and influencers?

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Advertising, Blogging, Brand, Influencer Marketing, Marketing, Social Media

Social Media usage still growing in Ireland

January 17, 2019by Suzanne Shaw 6 Comments

According to a recent survey by Ipsos/MRBI, social media in Ireland is alive and well with healthy levels of account ownership and daily usage across all platforms. If your organisation is not already on social media, you are missing a tremendous opportunity to connect and engage with your audience.

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Marketing, Social Media

Social Media Usage in Ireland – Q3 2018

August 20, 2018by Suzanne Shaw

Recent figures released by IPSOS MRBI allow us to compare social media account ownership in Ireland in November 2017 with the previous quarter. We look at the implications for your social media strategy.

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Communications, linkedin, Marketing, Social Media

Social Media Usage in Ireland – 2017

August 21, 2017by Suzanne Shaw

Recent figures monitoring social media released by IPSOS MRBI allow us to compare social media account ownership and usage in Ireland in the 12 months to April 2017.

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Communications, linkedin, Marketing, Social Media

The best time to post to social media?

July 25, 2017by Suzanne Shaw

With everything else going on in your working day wouldn’t it be helpful to know the optimum times to post to social media? Some insights from the experts, learning from your own data and a little trial and error will tell you all you need to know.

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Communications, Marketing, Social Media

Latest figures on social media usage in Ireland – Q3 2016

December 6, 2016by Suzanne Shaw

The October 2016 Social Networking Tracker, compiled by IPSOS MRBI, reports a marked rise in social media account ownership in Ireland.

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Communications, Marketing, Social Media

Instagram takes on Snapchat

November 23, 2016by Suzanne Shaw 1 Comment

Recently added functionality including Stories and Live Video is making Instagram a lively interactive tool and very attractive to its chief users – the 16-24 demographic.

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Marketing, Social Media

Latest stats on social media usage in Ireland – Q2 2016

August 17, 2016by Suzanne Shaw 1 Comment

The July Social Networking Tracker, compiled by IPSOS MRBI, shows no change in ownership for Facebook, Instagram & Interest however both Twitter and Google figures have declined. We look at implications for your social media strategy.

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Ireland, Marketing, Social Media

Is your LinkedIn profile up to scratch ?

November 27, 2014by Suzanne Shaw

It’s worthwhile to critically evaluate your Linkedin profile every few months. Making a few simple changes will optimise your Linkedin presence and ensure that you are putting your best foot forward when it comes to your professional brand.

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linkedin, Networking
Networking Tips. Making the perfect pitch.

Are you making the most of Linkedin ?

October 28, 2014by Suzanne Shaw 1 Comment

Are you using Linkedin to its fullest potential? Do you passively accept invites and leave it at that? If that sounds like you, you are potentially ignoring the fastest growing professional network in the world. How can you can make that profile work harder for you? Here are my top ten tips.

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Business, linkedin, Networking, Personal Brand, Social Media

Marketing: Getting Social

Featuredby Suzanne Shaw 2 Comments

By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started

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Brand, Communications, Marketing, Social Media

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