When it comes to winning media coverage, the old adage “A picture is worth a thousand words” can be taken quite literally. A good image can lead to thousands of column inches, creating the buzz you need to differentiate your brand and make you stand out from the crowd.
By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started