Are you using Linkedin to its fullest potential? Do you passively accept invites and leave it at that? If that sounds like you, you are potentially ignoring the fastest growing professional network in the world. How can you can make that profile work harder for you? Here are my top ten tips.
By connecting openly and consistently with customers, by engaging in a two way conversations rather than simply broadcasting; brands will build a motivated community of followers who in turn might serve as very useful advocates for your brand. Still not part of the online conversation? Here is some advice on how to get started